Everything You Need From First Meeting To Client Relationship

Stage 1: Create A Strong First Impression

Purpose: Establish credibility and demonstrate specialization.

Firm Brochure

A comprehensive overview of your retirement plan practice that quickly communicates who you are, who you serve, and how you help plan sponsors.

Why It Matters

Decision-makers are busy. This piece helps prospects quickly understand your value and creates a professional first impression.

Best Used For

• Prospect meetings

• Follow-up communication

• COI introductions

• Event handouts

Executive Overview

A two-page executive overview that helps retirement plan advisors communicate their value, services, and approach to supporting plan sponsors and their retirement plan goals.

Why It Matters

This piece provides plan sponsors with a clear, professional snapshot of the advisor's capabilities, helping build credibility and reinforce the strategic value of the advisor relationship.

Best Used For

• Discovery conversations

• Finalist meetings

• Leave behind

• Event handouts

Stage 2: Lead Better Discovery Conversations

Purpose: Gather meaningful information and uncover opportunities.

Retirement Plan Questionnaire (Factfinder)

A customizable retirement plan fact finder and discovery questionnaire designed to gather key information about a prospect's business, workforce, and retirement plan needs before recommendations are made.

Why It Matters

This tool helps advisors uncover client goals, identify opportunities for plan improvements, and create more personalized, consultative conversations from the very first meeting.

Best Used For

• Preparing for introductory meetings
• Collecting information during the discovery process
• Identifying potential opportunities
• Creating a structured onboarding experience

Stage 3: Demonstrate Your Value

Purpose: Clearly communicate your process and capabilities.

Pitchdeck

A retirement plan advisor pitch deck designed to guide plan sponsor conversations, showcase advisor value, and support prospect-to-client sales presentations.

Why It Matters

This presentation helps advisors lead more strategic discussions by connecting retirement plan trends, fiduciary responsibilities, financial wellness, and plan design opportunities to the goals of business owners and plan sponsors.

Best Used For

• Conducting first meetings and discovery conversations

• Demonstrating your retirement plan consulting process

• Demonstrating to plan sponsors how you will deliver fiduciary education

Service Overview

A customizable retirement plan service overview that outlines the advisor’s plan sponsor support model, fiduciary process, and employee education offerings in a clear, easy-to-understand format.

Why It Matters

This piece helps plan sponsors understand the ongoing value of the advisor relationship by highlighting proactive governance support, compliance oversight, participant education, and retirement plan consulting services.

Best Used For

• Explaining your service model
• Demonstrating the scope and frequency of your retirement plan consulting and fiduciary support services
• Reinforcing the value of ongoing participant education and financial wellness programs
• Serving as a leave-behind resource that clearly outlines advisor responsibilities, service deliverables, and client support expectations

Stage 4: Strengthen Ongoing Relationships

Purpose: Establish credibility and demonstrate specialization.

Retirement Plan Committee Topics

A customizable retirement plan committee guide that provides plan sponsors with a structured framework for organizing committee meetings, documenting fiduciary processes, and reviewing key retirement plan oversight responsibilities.

Why It Matters

This resource helps retirement plan committees establish a prudent governance process, support informed decision-making, and strengthen fiduciary oversight through consistent meeting agendas and documentation practices.

Best Used For

• Educating committee members on fiduciary governance best practices
• Structured agendas and discussion topics
• Providing a resource for reviewing investments, compliance, and participant outcomes.

Annual Education Calendar

A customizable annual education calendar that outlines a year-long strategy for delivering fiduciary education to plan sponsors and financial education to employees through coordinated content and communication campaigns.

Why It Matters

This resource helps advisors demonstrate a proactive service model by showcasing a structured approach to ongoing education, engagement, and retirement plan support throughout the year.

Best Used For

• Demonstrating your annual service and communication strategy during prospect and client meetings.

• Showcasing the breadth of fiduciary and participant education topics delivered throughout the year.

• Reinforcing your commitment to ongoing plan sponsor support and employee financial wellness.

• Supporting renewal, review, and finalist presentations by illustrating a clear year-round engagement plan.

Stage 5: Expand Your Referral Network

Purpose: Create stronger relationships with CPAs, attorneys, TPAs, and other referral sources.

COI Partnership Guide

A customizable center-of-influence (COI) partnership piece designed to introduce the benefits of collaboration between retirement plan advisors and tax professionals to better serve shared business-owner clients.

Why It Matters

This piece helps advisors build referral relationships by demonstrating how a collaborative approach can enhance client outcomes through coordinated retirement plan, tax planning, and business strategy conversations.

Best Used For

• Introducing your services to CPAs, tax professionals, and other strategic referral partners.

• Collaborative planning opportunities for shared clients.

• Highlighting retirement plan strategies that complement tax planning objectives.

• Demonstrating your expertise in tax-related areas.